FOR UK MSP FOUNDERS
Outsourced Sales Leader Who Will Win New Logos for Your MSP
Proven sales methods that work, but 96% of MSPs won't use or won't like them.
Practical help to fix your MSP’s sales problems, with no fluff and no jargon. We find what’s costing you new business, fix it with your team, and stay involved until the deals are signed.
WHY JAMES WHITE
I don't just tell you how to grow. I help you do it.
Selling IT services isn’t like selling anything else. You’re selling trust, expertise, security, and peace of mind. I have spent more than 30 years in sales, including selling technology and IT services. I know the MSP market, it’s challenges, and that generic sales advice won’t fix them. I help MSP owners build better sales processes, generate new opportunities, improve their teams and win new customers. No sales fluff. No complicated theories. Just practical sales leadership that gets things moving.
Getting stuck in
I don’t hand over a report, wish you well and disappear. I work alongside your team to build the process, improve performance and create opportunities.
There in until it's signed
I’m not a lead generation agency. I don’t book meetings and leave you to close them. I stay involved through to the signed contract.
One MSP per region
I never help your direct competitors target the same customers. Every client gets my full commitment and focus.
Want consistent growth? Tick what's stopping you.
I hear the same problems from MSP owners every week. Be honest: how many of these are true for you?
You don’t necessarily need more leads, more people or more marketing spend. You need to fix what isn’t working, and build a sales system that wins new business every month.
Tell me where to reach you
HOW IT WORKS
It takes the right people, the right process, and someone to make it happen.
01
We find the problem
In a free 60-minute Sales Review, we will go through your current approach. I’ll ask the challenging questions others don’t, and shows you the gaps costing you new business.
02
Pick the right level of help
I can offer one of three fixed-price routes, from training your team to running the whole sales function for you.
03
Win more new logos
We put the plan into action with you, review it every month, and keep adjusting until the pipeline is consistent.
Let's find out what's stopping you.
Before I recommend anything, I want to understand your business. What’s working? What’s not? Where are opportunities being lost? Why aren’t you getting the results you want? In your free 60-minute sales review, I will challenge your current approach, ask the questions others might not and help identify the gaps that could be costing you new business. No sales pitch. No obligation. Just an opportunity to see what you could be doing differently.
Need Something Different? I Can Help With That Too.
Not every MSP needs a fully outsourced sales team.
Sometimes you already have the people. You just need better direction, stronger processes or help fixing a specific problem. That’s why we also offer:
In-Depth Sales Audits
Identify where opportunities are being lost and what needs to change across your sales process, pipeline, CRM and team.
Sales Plans & Projects
Build a clear, practical strategy to generate opportunities, improve conversion and achieve your growth targets.
Fractional Sales Leadership
Get experienced sales direction, coaching and accountability without hiring a full-time Sales Director.
Sales Training & Coaching
Help your existing salespeople improve their prospecting, sales meetings, objection handling and closing skills.
Sales Processes & Playbooks
Give your team a clear, repeatable process for qualifying opportunities, managing meetings and winning new business.
Sales Recruitment & Onboarding
Find the right salespeople and give them the support and structure they need to succeed.
Account Management Support
Identify more opportunities within your existing customer base and strengthen client relationships.
You don't have to figure it all out yourself. That's what we're here for.
Still doing what you've always done?
- You know you want your MSP to grow.
- You know something needs to change.
- So isn't 60 minutes worth a chance?
Let’s find out what’s holding your sales back and what we can do about it. 60 minutes with James. Free of charge. No obligation.
Frequently asked questions
How can I generate more consistent sales growth for my MSP?
Consistent sales growth doesn’t happen by chance. It comes from having a clear sales plan, a healthy pipeline, the right sales activity and people who know how to convert opportunities into customers.
We work with MSP owners to identify what’s holding growth back and put practical steps in place to fix it.
Can you help my MSP generate new business through outbound sales?
Yes. We help MSPs build and implement outbound sales strategies that create new business opportunities.
From identifying your ideal customers and developing prospecting campaigns to setting appointments and managing the pipeline, we help you reach the right businesses and start more sales conversations.
Do I need a Sales Director for my MSP?
Not necessarily. Many MSP owners reach a stage where they still manage sales themselves but don’t have time to do it properly.
We provide practical sales leadership and support without the cost of hiring a full-time Sales Director, helping you manage performance, improve accountability and drive growth.
Can you help us create an MSP sales plan?
Absolutely. A good sales plan should be more than a document that sits in a folder.
We help MSPs develop realistic sales strategies with clear targets, defined audiences, outbound activity and measurable actions.
More importantly, we help you put that plan into practice.
Can you train our existing MSP salespeople?
Yes. We work with existing sales teams to improve their confidence, skills and results.
This includes prospecting, handling objections, managing opportunities, running effective sales meetings and closing deals.
Our approach is practical and focused on improving everyday sales performance.
What makes James White different from other MSP sales consultants?
We don’t just give you advice and leave you to figure out the rest.
We get involved in your business, understand the challenges you’re facing and help implement the changes needed to improve sales performance.
No complicated theories or unnecessary jargon. Just practical support focused on helping your MSP grow.
Is there a minimum commitment when working with James White?
Building a consistent sales pipeline and improving sales performance takes time. We recommend working together for at least six months.
This gives us time to understand your business, implement the right changes, measure progress and start seeing meaningful results.
What happens if we're not getting the sales results we expected?
Sales growth isn’t always straightforward, and not everything works the first time.
That’s why we regularly review what’s working, what’s not and what needs to change.
We don’t just hand you a sales plan and walk away. We work alongside you, adjusting our approach and focusing on the activities that will make the biggest difference to your MSP’s growth.
Can you help with marketing as well as sales?
Yes! While our main focus is helping MSPs improve sales performance and generate new business, we can also support your marketing.
From lead-generation campaigns to broader marketing strategies, we offer separate marketing packages that complement your sales activity.
We can discuss these based on your business needs and growth goals.
Do you only work with one MSP per region?
This means we don’t help your direct competitors target the same customers or compete for the same business.
We give every MSP we work with our full commitment and focus to help them grow.
Want to know if your region is available? Book a call with James to find out.