If you would prefer to watch my video on this subject rather than read the details of the blog then view the video on my YouTube channel here.
There are very good sales people out there who will work hard, learn and really try to sell the service that you have but what is key is not to expect miracles of them. If you as the business owner couldn’t sell 20 service packages per month, why should the sales person be expected to do that? Yes, ensure that they have targets which can recoup the investment you are making but don’t expect them to be miracle workers either. You are just setting them up for failure if you do and in the end that will result in them leaving and you feeling despondent about the role and value of sales in general. Be realistic and if you’re not sure how realistic what you are asking for is then talk to someone and sanity check it. I am always happy to provide answers to queries like this if you email them to email@example.com.
Duane Jackson the Founder of Kashflow told me within a podcast that I did with him that his biggest learning in business was to ‘hire slow and fire fast’ and I think he is so right!
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