Whether you run your own business or work for someone who owns a business, there is no way around it. You and your company need SALES to survive. Repeat, regular, new, referred and any other category of sales are the lifeblood of any business and without the buzz of orders coming into your business, you are in trouble. The very successful businesses do that really clever thing of selling their product or service for more than what it costs to make or deliver their service and so make that beautiful word called PROFIT. If you don’t sell enough of what you have to cover the costs of making what you sell then over time you will run into problems. You might be reading this and thinking ‘what the hell are you on about James, this is a business basic and I know all of this’ but before you press that cross on the browser tab and look for a video of a cat on a skateboard to cheer you up’ give me 2 more minutes of your time. I promise you it’s worth it 🙂 .