If you have not read Simon Sinek’s ‘Start with Why’ book, then you should. Prospects don’t buy what you do, they buy why you do it and every business has a ‘why’ that they should be sharing.
Within my CONVERT model that I use with my customers, the C stands for content and it is essential to have good content to tell your story and get prospects on you side. Once you do this, you can then obtain their information and use other tools and techniques such as nurturing and prospect validation to turn these prospects into customers.
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