There is an important thing to point out here – a shirt is not a frivolous or useless purchase, it will get worn, and enjoyed, and may even glean the odd compliment! So to make the decision of whether to buy the shirt or not, my first drive is the emotion of the purchase – I really like it, it will make me feel good wearing it – this is my ‘heart’ decision.
Because they have described, and have enabled me to imagine, how the item would make me feel.
My video ‘4 Ways To Create Urgency in Sales’ will really help you move your prospects along the sales process.
Whilst you’re over on YouTube, think about subscribing to my channel to make sure you never miss out on my weekly video, packed full of expert advice and guidance on increasing sales.
If you haven’t already done so, give my Sales Success Test a go – I know a lot of you have and you tell me you find it very useful!
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