Great sales people are at the heart of the economy. They keep it ticking over like a finely tuned engine (I’m thinking about the purr of a Lamborghini right now!). Average sales performance will not get you the results you need in today’s economic environment. The most fundamental skill at the core of many businesses is the ability to sell, whether it’s a product, a service or an idea (think Dragon’s Den!). When it comes to selling, it’s as much to do with science as it is a form of art. Sure, the smooth-talking salesperson will do well, but if they don’t have the ability to listen to their customers, how will they know how to serve them?

Along with great listening skills, you need to think critically to intelligently apply effective sales techniques. Some people are born salespeople and can sell ice to the Eskimos, but if you aren’t one of them, you can still learn how to be brilliant at sales.

By applying the tips below, you will see both your personal and business sales start to soar!