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Before we dive into how to find leads for your business, I first want to mention the 3 things you should be doing before you even think about beginning your lead generation:
Read more about these 3 steps and how to achieve them here.
Once you have those key steps in place, you’re ready to begin generating leads. So, how do you do it?
Using your preferred social media channels, you can spend a small amount of money for a fair return. On Facebook, for example, if you have a business account you’re able to boost any post you like. Whether that’s a simple status, a video, an image or a link to a blog post. You then select your target audience, your budget and the duration you’d like to run the campaign and Facebook will do the rest. It’ll put your post in front of the right people and improve your social media reach and engagement.
I’ve boosted posts on my own Facebook page- I’ve spent approximately £60 in the last month and I’ve opened myself up to 4 or 5 thousand people.
PPC (Pay-Per-Click) marketing is also an effective way of extending your reach and in turn, finding leads for your business. If you’re not familiar with PPC marketing, it is a more expensive way of sending more traffic to your website but it does work. Every time your advert is clicked, you’re charged a small fee. However, the potential return for your business is high.
I won’t claim to be an expert in this area but what I can do is recommend a great book that I found really useful which is The Conversion Code by Chris Smith. Give this book a read and it’ll teach you everything you need to know to get started with PPC.
Networking is a great way to get yourself and your business in front of the right people. Networking events are held at various locations up and down the country so it shouldn’t be difficult to find one that suits you.
One of the things that happens all too often at networking events is that people focus on selling themselves and talk too much about them and their company. I say it time and time again- you’ve got 2 ears and 1 mouth so use them in proportion! Get to know the person you’re talking to and really listen to what they tell you. In the long run, you’ll get far more out of doing this than focusing on yourself.
If you think you could be a good fit for someone you meet at a networking event, take down their details and follow up with content that they might find useful. Provide them with value and you’ll have a good chance of converting them into a customer.
By placing a lead magnet on your website, you’ll increase your chances of generating leads for your business.
Ensure that your lead magnet provides instant value to your prospect and you’ll be able to capture their details in return for the value you provide.
I have a Sales Success Test on my site to help me generate leads if you need some inspiration. You’ll be amazed at how many people take tests like this, so put one in place on your site.
So, there are 6 ideas on how to find leads for your business. New leads don’t just fall into your lap- you have to work to generate them. If you’re not prepared to do that, you won’t achieve the results you want. So, try out these 6 techniques and start winning more business!
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The Institute of Sales Management
Proud Member of
The Institute of Sales Management